Assistant Manager Loyalty & CDP - KFC

We are seeking a strategic, insight-driven Assistant Manager, Loyalty & CDP to shape KFC’s customer engagement and retention strategy. This role focuses on connecting store‑level and user data to actionable business decisions, guiding loyalty program evolution, and ensuring customer segmentation and personalization of digital platforms to maximise ROI and drive growth. The ideal candidate brings commercial acumen, cross‑functional influence, and experience in fast‑paced, data‑driven environments such as QSR, e‑commerce, or food‑tech.Key ResponsibilitiesLoyalty Program Leadership:Build and own the loyalty strategy and roadmap across digital and non‑digital touchpoints, aligned to brand, growth, and profitability objectives across all marketsDrive incremental revenue and margin from the loyalty member base through:Sharper value proposition: Catalogue evolution, partner‑led benefits, and experiential rewardsDiscount and economics optimization: improving earn‑burn ratios, managing DPO, and balancing perceived value with profitabilityBase growth and engagement: Increasing monthly active and transacting loyalty members through targeted triggers, journeys, and lifecycle programsLead creation and execution of Loyalty program GTM with the brand team and creative agencyLiaison with Product and Digital teams to build intuitive user journeys to drive adoption and engagementStay updated on regional loyalty ecosystems (e.g., Landmark’s Shukran, Alshaya’s Aura) to benchmark and innovate.Customer Data Strategy: Own and manage customer segmentation strategies across all KFC marketsJourney Orchestration & Program Management: Design, implement, and optimize customer journeys across app, CRM, and digital marketing channels with the objective of driving acquisition, retention, loyalty and reactivation.Drive a robust experimentation and test‑and‑learn agenda leveraging custom attributes, real‑time signals, and dynamic content to continuously optimize personalization on the app and kiosk.App/Web + Kiosk Journeys :Co‑own and continuously enhance app, web, and kiosk customer journeys in partnership with product and UX teams to drive frictionless experiences and conversion uplift.Conceptualize and execute compelling campaigns and LTO manifestations across owned digital platforms, ensuring consistency with brand and personalization objectives.Insight & Data‑Driven Decision MakingLead campaign measurements and analysis to drive deep learnings and overall strategy. Should be well‑versed with measuring incrementality of campaigns, A/B testing, basic forecasting.Translate complex datasets into actionable insights for leadership, clearly communicating implications and recommended actions.Understand and monitor metrics including CLV, churn, redemption, and campaign effectiveness.Education & ExperienceBachelor's degree in marketing, Business, Data Analytics, or related field.5+ years of hands‑on experience in loyalty marketing, or customer lifecycle management.Arabic proficiency will be a plus.Proficiency in analytics tools (e.g., Google Analytics, SQL) and CRM platforms (e.g., Clevertap, Salesforce, Braze).Demonstrated ability to translate data into strategy (e.g., case studies showing improved retention/CLV).Experience briefing creative agencies and reviewing assets against brand guidelines.Strong project management skills; ability to juggle multiple campaigns and stakeholders.#J-18808-Ljbffr