Branding copywriter

OverviewWe’re Looking for a Branding Copywriter (EN / AR)At Line Agency , we don’t just design brands — we build meaning, voice, and presence.We’re currently working on a high-impact branding project and are looking for astrategic branding copywriterwho can translate vision into powerful language — in bothEnglish and Arabic.This is not a content role.This is about shaping how a brand thinks, speaks, and connects.Role OverviewYou will be responsible for developing theverbal identityof the brand from its core foundations to its external expression.You’ll work closely with our strategy and design team to craft a cohesive narrative that aligns with the brand’s positioning, personality, and market ambition.Key ResponsibilitiesDevelopBrand Strategy NarrativesBrand storyMission, vision, and valuesBrand purpose and positioning statementsDefine theTone of Voice & Messaging FrameworkKey messaging pillarsBrand personality articulationCommunication guidelinesWriteBilingual Content (English & Arabic)Ensuring cultural relevance and tone accuracyNot translation true adaptationCreateTagline OptionsContribute toBrand GuidelinesVerbal identity sectionMessaging consistency across touchpointsWhat We’re Looking ForStrong experience inbranding / strategic copywriting(not just social media content)Ability to thinkconceptually and strategicallyFluency inboth English and Arabic (mandatory)A sharp understanding ofbrand tone, positioning, and storytellingAbility to write forpremium / corporate / institutional brandsProject TypeFreelance / Project-based (with potential for ongoing collaboration)To ApplySend us:Your portfolio (branding-focused work only)Examples ofbilingual brand writing (EN/AR)