Digital Marketing Specialist MEA

OverviewJob Title Digital Marketing Specialist - MEADIGITAL MARKETING SPECIALIST MEA Based in Dubai with relocation considered for candidates from other countriesEXCITING OPPORTUNITIES AWAIT AT AXIS! Were on the lookout for a data-driven digitally savvy Digital Marketing Specialist to join our dynamic MEA Marketing team!WHAT IS AXIS Axis is a fast-growing Swedish-based tech company leading the way in network video and security solutions. With 5000 employees across 50 countries we champion innovation collaboration and a smarter safer world.What will you doAs a Digital Marketing Specialist you’ll own and drive impactful digital marketing campaigns across the MEA region. Your expertise in marketing automation email strategy and digital platforms will help us engage our audience generate leads and convert interest into action.Email Marketing & AutomationMapping customer journeys creating campaigns and optimizing conversion ratesDesigning and monitoring email campaigns and ensuring efficient data flow between platformsCampaign DeploymentCoordinating with the EMEA marketing team to execute localized campaignsDeveloping integrated demand generation campaigns across digital channels and tracking performanceData Analysis & ReportingMeasuring campaign performance providing insights and optimizing conversion ratesCreating dashboards and reports for marketing decisions and supporting lead generation optimizationSystem ChampionManaging the marketing automation platform creating templates and training teamsEvaluating market needs researching trends and ensuring compliance with data privacy regulationsAccount-Based MarketingDeveloping and executing the MEA Account-Based Marketing strategyCollaborating with key account managers to create customized marketing plans and optimize campaignsWho are we looking forA strategic thinker with a passion for marketing tech and performance data. Youre proactive structured and thrive in a fast-paced B2B environment.Youll bring:6 years of digital marketing or demand generation experienceHands-on experience with Salesforce/Pardot (certified is a plus)Strong understanding of customer journeys lead nurturing and digital metricsSolid knowledge of Google Ads LinkedIn Campaign Manager and other digital toolsExcellent project management and organizational skillsAbility to collaborate with cross-functional and regional teamsExcellent communication in English; Arabic is considered as a plusWhat can Axis offerYoull join an international innovative and people-focused company where every day brings new opportunities to grow contribute and make an impact.Ready to actWe believe diverse teams lead to great results and we cant wait to meet you! Just click Apply and lets start the journey.Type of Employment: Permanent EmploymentPosting End DateCertain roles at Axis require background checks which means applicable verifications will be done in these recruitments. Notice will be provided before we take any action.About Axis CommunicationsWe enable a smarter safer world by creating innovative solutions for improving security and business performance. As a network technology company and industry leader we offer solutions in video surveillance, access control, intercom and audio systems enhanced by intelligent analytics applications.With around 5000 committed employees in over 50 countries we collaborate with partners worldwide. Together we thrive in our friendly open and collaborative culture and inspire each other to think beyond the expected. United by our commitment to inclusion diversity and sustainability we consistently seek to develop our skills and way of working.Lets create a smarter safer worldFor more information about Axis please visit our website.Listen to Get To Know Axis PodcastRequired Experience: IC#J-18808-Ljbffr