Digital Sales Officer

OverviewThe Digital Sales Officer is responsible for driving digital sales and revenue growth through various online channels. Plan and manage flynas’s online sales through its website & Application and utilize on page SEO and advertising tools to increase direct sales on flynas.com.ResponsibilitiesStrategic and planningInitiate and implement the online direct sales plan to drive digital revenue growth.Identify and target new customer segments through digital marketing campaigns.Manage and optimize the company's website and Application platform, ensuring a seamless and user-friendly customer experience.Monitor and analyze digital sales performance, identify trends, and recommend strategies for improvement.Stay up to date with industry trends, digital marketing best practices, and emerging technologies to drive innovation in digital sales.Analyze data and metrics to evaluate the effectiveness of digital sales initiatives and campaigns.Update website content and information.Implement ongoing A/B and user experience testing for ads, placements, and landing pages.Work with internal development and design teams to create dynamic landing pages.Understand use of landing pages and how to write effective call-to-actions.Manage and optimize website retargeting programs.Work on ways to improve and track site performance.Create an effective performance campaign.Create and manage paid search campaigns with major search engines – Google, Yahoo, Bing, etc with a focus on higher ROI and lowering CPC.Design, develop and monitor digital media buying campaigns.Analyze campaign performance and compile and present detailed reports with proactive insights.Manage pay-per-click campaigns.Develop keyword and contextual search strategies.Take key concepts and extrapolate to metrics and reporting.Follow up on affiliate marketing campaigns, track and monitor the campaigns.EmailsCreate and optimize email marketing campaigns to increase our revenue.Write attractive content for email marketing that can increase the email open rate and bookings.Enhance and optimize the sent emails to customers like confirmation email, retargeting email, nasmiles email, survey email#J-18808-Ljbffr