Director of Business Solutions

Founded in 1982, WPO is the largest independent provider of holistic wellbeing solutions. Through our customized programs, and comprehensive global network of credentialed providers and professionals, we support individuals to become healthier, happier and more productive both personally and professionally. Trusted by 51% of Fortune 500 companies, we deliver high quality care digitally and in-person to over 88 million individuals across 127,000 organizations in more than 200 countries and territories. At WPO, you will be joining a team that is committed to improving employee wellbeing around the world.Director of Business Solutions, Middle EastLocation: UAERequired Languages: Fluent English and Arabic.What you will doWe are a dynamic player in the wholesale market, focused on expanding our reach through a strong, scalable reseller network. Our goal is to forge long‑term partnerships that drive mutual growth. As we continue to evolve, we are looking for a strategic, high‑impact Sales Director to lead the charge in identifying and developing new reseller relationships. We’re looking for a driven, strategic Sales Director to lead outbound efforts in building a robust reseller network. Your primary mission is to hunt for and acquire new resellers—digging into existing, high‑potential segments while also identifying untapped or emerging ones. You’ll play a key role in expanding our footprint in the wholesale market by initiating high‑value conversations, qualifying leads, and shaping tailored go‑to‑market strategies that align with the unique needs of each reseller type. You’ll be on the front lines of growth—bringing market intelligence back to the team, influencing program design, and ensuring long‑term success by coordinating closely with Account Managers and internal stakeholders. This is a high‑impact, growth‑oriented role for someone who thrives in outbound sales and strategic market development.ResponsibilitiesReseller Acquisition & Market DevelopmentIdentify and prioritize new reseller opportunities through proactive market research and structured outreachShape conversations using the voice of the customer to influence value messaging and positioningLay the foundation for scalable reseller programs in collaboration with leadership and cross‑functional teamsStrategic Sales ExecutionProactive prospecting using a structured, data‑informed targeting approachTailor outreach strategies to different reseller profiles—no one‑size‑fits‑all pitchingBuild and nurture relationships with key decision‑makers, including CEOs and foundersAct as a trusted advisor, not just a salesperson, to potential reseller partnersInternal Collaboration & EnablementIntegrate Account Managers (AMs) early in the sales process to ensure long‑term relationship successWork closely with Product, Marketing, and Enablement to shape go‑to‑market efforts and improve reseller experienceCoordinate subject matter experts (SMEs) into the sales cycle when appropriate to deepen impactBring actionable market insights back to the team to influence internal strategy, program design, and KPIsWhat Success Looks LikeStrong pipeline of aligned high‑potential reseller opportunitiesStrategic, insight‑driven sales conversations that reflect our understanding of reseller needsEarly, seamless involvement of AMs to ensure handoff and continuityConsistent feedback loops that help refine targeting, messaging, and program evolutionRequired Qualifications/Skills5‑7 years in Sales, preferably in wholesale, channel sales, or reseller environments such as insurance, health care, or technologyProven experience in prospecting and new market developmentStrong communication and consultative selling skillsAbility to build credibility with executive‑level stakeholdersComfortable working cross‑functionally to execute go‑to‑market initiativesSelf‑motivated, adaptable, and focused on both strategy and executionBachelor’s degree in Business, Marketing, Communications, or related field (preferred).Experience working in partner‑led GTM environment (preferred).Background in sales enablement or customer success strategy (preferred).Experience with tools like Microsoft Office Suite and CRM (preferred).Ready to travel in the region.Fluent in English and Arabic.Why join usDirect impact on company growth and strategic directionOpportunity to help shape scalable reseller programs from the ground upCollaborative, fast‑moving environment with room to growHigh‑earning potential through a transparent and motivating commission structureWhat we offerMedical insuranceVarious leave plansTraining/tuition reimbursementGym reimbursementWellness rewardsAccess to EAP benefits and all WPO servicesMentorship programmeOur Commitment to Diversity and InclusionAt Workplace Options, we are committed to building a workplace where individuals feel empowered to bring their whole selves to work, free from judgment or fear of discrimination. We understand that having a diverse organization is only the beginning,