GULF, Libya & Egypt Cardiometabolic Brand and Customer Manager

Job DescriptionGULF Libya & Egypt Cardiometabolic Brand and Customer ManagerLocation: Dubai UAERegional responsibility: GULF Libya & EgyptAbout the RoleThe GULF Libya & Egypt (GLE) Cardiometabolic Brand and Customer Manager will lead our cardiometabolic portfolio in a strategic and highly visible role.This position has two main pillars:1. Lead a major new launch in cardiovascular (lipid-lowering) shaping and executing the launch strategy for one of our most important future growth drivers in the region.2. Manage our established diabetes portfolio overseeing a solid established brand/franchise and maximizing key opportunities across the GLE markets.You will be responsible for market understanding brand strategy development and execution cross-functional leadership and close partnership with Sales and other key functions.Key ResponsibilitiesBrand Strategy & PlanningLead the development and implementation of GLE brand strategies for the cardiovascular launch and established diabetes portfolio.Translate global/cluster strategies into localized insight-driven brand plans for GULF Libya and Egypt.Define clear objectives positioning value propositions and key messages for priority customer segments.Develop annual brand plans and tactical plans with clear KPIs and performance measures.Cardiovascular Launch LeadershipOwn the end-to-end launch strategy and execution for the new cardiovascular lipid-lowering brand.Drive launch readiness: milestones success metrics go-to-market model and resource planning.Lead pre-launch and launch activities including KOL and stakeholder engagement and impactful launch campaigns.Monitor competitive dynamics and adjust launch tactics to secure strong and sustainable uptake.Established Diabetes Portfolio ManagementManage and optimize performance of the established diabetes portfolio across GLE.Identify and prioritize growth and defense opportunities by segment geography and channel.Execute tactical initiatives to sustain and grow market share brand equity and profitability for the existing brands.Market & Customer InsightsBuild deep understanding of the cardiometabolic (with focus on cardiology) landscape in GULF Libya and Egypt.Analyze market data competitive intelligence and treatment patterns to identify opportunities and risks.Generate and apply actionable customer insights from HCPs KOLs and payers to guide strategies and tactics.Digital & Omnichannel EngagementDesign and implement digital and omnichannel initiatives (e.g. email webinars remote engagement web content compliant social/digital channels) supporting both the launch and established portfolio.Integrate digital and field activities to deliver a coherent customer experience.Use analytics to track engagement and impact adjusting content targeting and channel mix based on insights.Cross-Functional Leadership & CollaborationLead the cross-functional brand team (Sales Market Access Policy Medical Regulatory Finance etc.) to ensure aligned and integrated execution.Partner with Market Access and Policy to support access pricing and policy initiatives aligned to brand priorities.Collaborate with Medical Affairs to ensure scientifically sound compliant communication and strong medicalmarketing synergy.Manage agencies and external partners to deliver high-quality promotional and educational materials.Execution Performance & ComplianceWork closely with Sales to ensure strong execution in the field including clear direction tools and training.Track performance versus KPIs (sales market share uptake digital metrics engagement) and adjust plans accordingly.Ensure all activities comply with internal policies ethical standards and local regulations.Qualifications & ExperienceRequired:Bachelors Degree in any relevant field (Pharma/Business)Minimum 5 years of experience in the pharmaceutical industry.Proven experience in marketing and/or brand management with responsibility for strategy and execution.Direct experience working in theGULF pharmaceutical market.Strong analytical skills with the ability to translate data and insights into effective strategies and actions.Excellent communication and presentation skills; able to influence and align diverse stakeholders.Demonstrated ability to lead cross-functional teams and drive results in a matrix environment.Ability and willingness to bebased in Dubai.Preferred:Direct experience working in theGULF pharmaceutical market is preferredExperience in theCardiometabolic and/or Cardiology therapeutic areaProven experience withproduct launches ideally in cardiovascular or other specialty areas.Strong background indigital/omnichannel marketing.Travel RequirementsWillingness and ability to travel within the GULF Libya & Egypt region as business needs require.Required SkillsAdaptability Adaptability Agile Methodology Animal Health Sales Brand Equity Brand Management Brand Strategy Cardiology Coaching Communication Creative Campaign Development Ethical Standards Goal Feedback Go-to-Market Strategies Inter