Marketing & Communication Specialist

We are appointing a Marketing & Communication Specialist for a respected and growing institution operating within the hospitality education sector.This is a creative, hands-on role designed for a marketing professional who thrives in visual storytelling, understands digital engagement, and is confident contributing within an academic environment.The OpportunityThis role sits at the intersection of brand, creativity, and education.You will be entrusted with shaping how the institution is seen, experienced, and remembered — through compelling visuals, strategic campaigns, and meaningful engagement with students and stakeholders.This is not a purely strategic role. It requires presence, execution, and creative ownership.Key ResponsibilitiesCreative Production & Visual IdentityLeading photography and videography for programs, events, workshops, and institutional campaignsEditing and producing professional visual content for digital and print platformsDesigning marketing materials including brochures, social media creatives, presentations, and promotional assetsEnsuring visual consistency aligned with brand standardsDigital Marketing & Content ExecutionDeveloping and implementing multi-channel digital campaignsManaging social media platforms and content calendarsMonitoring engagement metrics, analytics, and conversion performanceEnhancing visibility through SEO and content optimizationEvents & Brand ActivationSupporting promotional activities for events, open houses, and student showcasesProducing live event coverage (photo, video, short-form content)Driving engagement before, during, and after institutional eventsCommunication & EngagementSupporting media relations and industry engagement initiativesShowcasing student success stories and institutional milestonesCollaborating internally to gather and develop impactful contentAcademic ContributionPotentially supporting or delivering marketing-related sessions to studentsSharing practical insights on branding, digital media, and content creationContributing to curriculum enhancement when requiredThis Role is Suited to Someone Who Brings:Strong technical capability in photography, videography, and editingProficiency in graphic design tools (Adobe Creative Suite or similar)Experience managing digital marketing campaigns and social platformsA refined eye for aesthetics and brand storytellingConfidence in presenting and engaging with studentsHigh levels of initiative and accountabilityCultural awareness and strong local market understandingIdeal ProfileBachelors degree in Marketing, Communications, Media, or related fieldExperience within hospitality, lifestyle, education, or creative industries preferredOrganized, adaptable, and capable of managing multiple prioritiesComfortable operating both independently and collaborativelyThis role requires an individual who understands the importance of representation, brand integrity, and professional presence within the local market environment.This appointment aligns with national workforce development initiatives and institutional requirements.#J-18808-Ljbffr