Marketing Executive

Location: One Central, Dubai World Trade Center Dubai UAEReports to: Senior Marketing ManagerKey ResponsibilitiesCampaign Management and ExecutionAssist in planning and executing marketing campaigns across digital, social, email and other channels to promote events focused on exhibitor, paid delegate and free visitor attraction.Monitor campaign performance metrics and prepare regular reports for the Marketing Manager.Evaluate the performance of media association industry partners and social media influencers, providing feedback and recommendations to the Marketing Manager.Build, maintain and optimise event websites working with internal support teams to maximise conversions.Create, copywrite, proofread and check all marketing materials in conjunction with the Marketing Manager, ensuring consistency with brand guidelines.Contribute to the database growth for events by researching competitor events and following industry leaders.Support content marketing calendars and ensure all social media channels are active, aligned with market expectations and optimised for engagement and conversion.Liaise with event partners, sponsors and speakers by sharing toolkits and gathering marketing materials, ensuring alignment with promotional activities.Research and establish media partnerships to maximise exposure at minimal cost, ensuring deliverables are actioned in a timely manner.Make targeted data selections on the CRM, ensuring accurate segmentation for effective communication.Support any administrative and ad hoc tasks such as creating campaign trackers and maintaining tracking master files for events filing documents.Onsite Event SupportCollaborate with the wider team to ensure seamless event.Manage exhibitor marketing, acting as the primary contact for exhibitors and coordinating their marketing requests, PR information and collateral.Managing marketing suppliers onsite to support the Marketing Manager.QualificationsBachelors degree in Marketing Communications or a related field.1-3 years of experience in a marketing role, ideally within the events industry.Experience with event promotion and delegate acquisition is highly desirable.Familiarity with design tools (e.g., Canva or Adobe Creative Suite) is a plus.Strong written and verbal communication skills.Proficiency in digital marketing tools including email marketing platforms (e.g., Mailchimp), CRM systems and social media management tools.Basic knowledge of analytics platforms (e.g., Google Analytics) to measure campaign performance.Creative thinking and attention to detail.Ability to manage multiple tasks and meet deadlines in a fast‑paced environment.Strong team player with excellent interpersonal skills.Arabic preferred but not mandatory.Additional InformationWe work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here’s some of what you can expect when you join us – but don’t just take our word for it, see what our colleagues have to say at our careers page.Our benefits include:Freedom & flexibility: colleagues rate us highly for the trust we receive and most of us balance time in the office with time working remotely and flexibly.Time out: 25 days annual leave plus a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year.Broader impact: take up to four days per year to volunteer.Great community: a welcoming culture with in‑person and online social events, our fantastic Walk the World team day and active diversity and inclusion networks.Annual Flight entitlement after completing 1 year service, paid as a cash amount.A comprehensive company‑funded private medical insurance with optical and dental coverage.A ShareMatch scheme that allows you to become an Informa shareholder from the start of your employment and benefit from free matching shares.Recognition for great work with global awards and kudos programmes.Strong wellbeing support through EAP assistance, mental health first aiders and access to health apps and more.Career opportunity: the opportunity to develop your career with bespoke training and learning/mentoring platforms and on‑demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step we encourage and support internal job moves.As an international company the chance to collaborate with teams around the world.We’re not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most, although not all, of the skills and experience listed we welcome your application.At Informa you’ll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis