Marketing Manager (F&B)

Role OverviewThe Group Marketing Manager will lead the strategic and hands-on marketing efforts across MAO Group’s portfolio of F&B brands. This role is responsible for driving brand growth, increasing sales performance, and building scalable marketing foundations for both established and emerging concepts. You will work across fast food and fast-casual brands, managing marketing strategy, campaign execution, and brand development from proof-of-concept through to expansion. The role requires a balance of strategic thinking and on-the-ground execution.Key ResponsibilitiesBrand Strategy & DevelopmentDevelop and execute brand strategies and positioning for new and existing F&B concepts.Lead the creation and evolution of brand identities, ensuring clarity, consistency, and market relevance.Oversee outsourced development of brand guidelines and ensure alignment across all brand touchpoints.Marketing & Campaign ManagementPlan and execute full-cycle marketing campaigns (digital and offline), from ideation through launch and performance review.Drive sales growth through targeted, data-informed marketing initiatives.Coordinate promotions, seasonal campaigns, and brand activations aligned with commercial objectives.Social Media & ContentLead social media strategy, content direction, and audience engagement across platforms.Ensure content reflects brand tone, positioning, and customer insight.Monitor performance metrics and optimize content and campaigns accordingly.Packaging & Brand AssetsDevelop packaging concepts that reflect brand identity while meeting operational and cost considerations.Coordinate with suppliers and internal stakeholders to ensure packaging consistency and feasibility.New Concept Launch & ScalingSupport the launch of new F&B concepts, including branding, packaging, and go-to-market plans.Manage brands in the proof-of-concept phase and support their transition into scalable, repeatable models.Adapt marketing strategies as brands expand across locations and markets.Cross-Functional CollaborationWork closely with operations, supply chain, and leadership teams to align marketing with business realities.Manage multiple brands simultaneously until each is fully established and structured.Experience & QualificationsProven experience in F&B marketing, preferably within fast food or fast-casual brands.Demonstrated track record of driving sales growth through effective marketing strategies.Experience building and launching new F&B concepts, including branding, packaging, and launch planning.Strong understanding of digital marketing, social media platforms, and content ecosystems.Skills & CapabilitiesStrong brand strategy and positioning expertise.End-to-end campaign management across digital and offline channels.Ability to manage outsourced creative and branding partners.Practical understanding of packaging development and operational constraints.Comfortable managing early-stage brands and supporting rapid growth and expansion.Highly organized, able to multitask across multiple brands and priorities.Personality & Work StyleFast-paced, creative, and execution-driven.Strong leadership and communication skills with a collaborative approach.Energetic, resourceful, and hands-on when needed.Comfortable operating in dynamic, growth-stage environments.They are a startup and building the business and the candidate will have a lot of work to be done and to build his own department.#J-18808-Ljbffr