Marketing Manager - Forever New

OverviewMarketing Manager – Forever New role at VerifiedJobs.ae.ResponsibilitiesIntegrated communication strategy for enhancing brand equity and brand preference.Efficient media management and planning for optimum utilization of resources.Manage and coordinate all marketing, advertising and promotional staff and activities.Understanding of product positioning and brand management backed with strong understanding of brand communication using integrated communication tools.Formulating business plans for overall development and accomplishment of top and bottom line profitability.Develop brand's positioning strategy in line with the Brand objectives.Ensure that the entire brand building strategies and exercise is implemented in all the stores and in all the territories.Liaison with Media Groups to develop appropriate theme communication methodology in line with brand objectives.Work with the brand principal and internal stakeholders to educate about the market and the brand to help achieving the objective of building the brand.Put strategies and action plans to build and fix database and be the custodian for implementation.Promotions & EventsRecommend Brand store promotions in consultation with brand custodians.Ensure that all communication material required for the promotions is developed and sent to the territories within the time frame specified and with the required approvals.Recommend events specific to brand product category or season.Forecast along with brand custodians the increase in footfall sales during the promotions and consider ROI. In-store and outdoor media planning.Ensure that outdoor media facilities are at the prime locations to attract customers.Ensure time frame and seasonality peaks are met.Negotiate for preferential rates based on group economies of scale.Ensure outdoor media communication is updated regularly with images and captions.Coordinate with territories and brand principals on media advertising.Maintain brand image consistency.Provide innovative solutions and proposals for new POS materials for stores and brand.Budgeting & PlanningPrepare the annual marketing budget for the Brand in consultation with the management team and allocate resources to territories and brands with break down by season and campaign.Prepare annual marketing calendar and product specification catalogs.Review budgets and make recommendations to management as needed.Report on budget utilization periodically.Ensure budget is used effectively and efficiently.Media Groups ManagementPlan and coordinate with Corporate Marketing on media buying.Track advertising maintained with the Media Groups and Agencies.Review the effectiveness of advertisement promos and take corrective actions.Set agency deliverables with respect to the brand communication strategy.Responsible for all approvals on the brand and marketing in coordination with brand and management.Utilize internal manpower to achieve quality output.Market ResearchConduct periodic market research to study the customer profile, preferences and buying patterns in coordination with Corporate Marketing.Conduct market research to study the effectiveness of the media campaign and spend.Set goals and parameters for Marketing Research ensuring meaningful output for planning.OthersNegotiate with vendors, media groups and printers.Create opportunities for cross promotion and co-branding.Plan with editors for PR and media coverage in consultation with Brand Head and Group Corporate Communications and PR.Manage the loyalty program and privilege clubs of the brands and recommend strategies to increase adoption.Recommend strategies to increase loyalty program membership and support mailers and brochures to privileged members.Represent the brands at media and marketing events to understand the brand essence and fashion parts for marketing needs.Conduct territory and market visits to assess branding guideline implementation and gather competitive intelligence.Stay abreast of best practices in marketing, global retail brands, and trends.Maintain close proximity to stores to understand customers and market trends.Be aware of competition to maintain market share knowledge.Coordinate with mall management to capitalize on their activities and opportunities.Stay updated with seasonal launches, product heroes, and brand thematic displays.Job DetailsSeniority level: Mid-Senior levelEmployment type: Full-timeJob function: Marketing and SalesIndustries: Internet Publishing#J-18808-Ljbffr