Marketing Specialist

To drive sales and marketing with the Market Managers in MENA by developing and executing campaigns, managing social media, analysing market trends, and creating content to promote the company's products. This role will suit someone creative, data-driven, and strategic, aiming to increase brand awareness, engagement and sales.Key Responsibilities:To lead Marketing activities for the company in MENA including all elements of the marketing mix – Brand, Trade, Consumer and Digital.Planning, executing, and optimizing marketing campaigns across digital and traditional channels.Create the Marketing Plan for MENA including aligning on Metrics and Activity with Global MarketingWriting and producing marketing materials, including blog posts, ads, and social media content.Work closely with the Regional Manager and Market Manager to drive sales and marketing in MENA region and achieve sales and marketing metricsVisit customers in the MENA region to drive sales and trade marketing initiatives with customersBe visible and attentive in the region to customer requirements and to build the company's sales and market successDrive local marketing plan and execute marketing activities – tastings, POS display, promotions, campaigns, online and offline and grow the brand amongst MENA consumersLead local the company's campaigns including Ramadan, Back to School and other seasonal campaignsWork to localize the marketing of the company's brand to create significant consumer demand for the company's productsGrow the company's brand unprompted and prompted awareness throughout MENA and work in with Global Product Manager to drive consumer marketing metrics.Monitoring key performance indicators (KPIs) like web traffic, conversion rates, and ROI to refine strategies and other reports as required.Work with the company's global Sales and Marketing to land new POSM and High Impact displays across the MENA region.Working with sales teams, designers, and web developers to align messaging.QualificationsA Bachelors or Master’s degree in marketing is preferredFluent in Arabic and English5+ years marketing experience in the gulf regionProficiency in Google Analytics, social media platforms, content management systems (CMS), and CRM tools.Experience developing and executing Marketing plans and campaigns and managing a budgetCreativity, strong communication, attention to detail, and the ability to work under pressure.Dealing with reputable FMCG company ideally in a food or fruit companyStrong computer literacy including experience in Microsoft Office suiteExperience managing/updating websites and social media platformsAbility to build strong relationships with customers, suppliersAs part of a fast-paced team environment, happy to turn your hand to anything and pitch in with administrative tasks, as required#J-18808-Ljbffr