Personal Brand Expert (Organic Growth Strategist)

Full-Time | Remote | EST HoursAre you a brand visionary with extensive content marketing experience? We’re looking for an Organic Growth Strategist for our Personal Brand on Instagram. Think a combination of Matt Gray + Iman Gadzhi + Shelby Sapp. This is a hands‑on performance role — you’ll be mapping out the growth strategy, writing content, managing a small team, and optimizing the brand voice & image. Growth into Head of Organic Acquisition Systems role possible and welcomed. Whether building a new profile from scratch or improving an existing one. If you get excited by scaling a personal brand through core values & storytelling, this role is for you.About Richard Yu: Richard turned a $500 digital product into an 8‑figure online education empire. Now, he teaches others how to do the same while documenting everything on Instagram and YouTube. YouTube: https://youtube.com/richardyu1 Instagram: https://instagram.com/richardyuzee Secondary Instagram: https://www.instagram.com/richardyubiz/ Our brand is impact‑driven, service‑oriented, and rapidly scaling. Your mission is to help turn a high‑growth personal brand into one of the most influential voices in business education. Your Core Role: Own and scale the organic Instagram funnel. You’re the engine behind building a strong brand that attracts raving fans while driving potential clients to our Instagram.ResponsibilitiesMap out a growth plan for our organic Instagram presenceEstablish us as an authority to attract the right audience for the brandResearch competitors & do niche research to find what’s workingStrategize the brand across different organic platformsCreate high‑converting, nurturing, and storytelling content (carousels, stories, reels)Collaborate and lead the content creation teamRepurpose content from our existing library of posts, clips, images, and B‑roll footageOptimize and scale the funnel without being salesyTrack performance and improve KPIsCompensationBase salary $5k-10k (plus Rev Share based on performance)RequirementsYou are a:Field athlete — you write, test, and launch content yourselfDirect response operator — you speak offer, funnel, and media fluentlyData‑obsessed optimizer — you track everything and act on itBranding expert — you love building personal brands and positioning in the marketFeed‑native creative — you can write in Richard’s voice and hook the scrollHigh‑energy leader — you set your own goals and push for big outcomesSelf‑starter — you don’t wait for permission, you execute dailyYou’ve Done This If…You’ve written dozens of posts that drove real growth of a personal brandYou’ve gained 100k+ followers for a personal brand in the info spaceYou’ve worked inside high‑ticket coaching or online education brandsYou’ve operated in a fast‑paced sales environment that expects resultsYou have experience in managing a large‑follower Instagram page (TikTok/YouTube/LinkedIn experience is a plus)This Role Is NOT for YouYou only wrote a few posts but never actually saw resultsYou want to “manage” without writing copy yourselfYou need someone to set your goals or micromanage youYou’ve never worked in a high‑velocity, performance‑driven environmentReady to Build Something Big? If you’re a creative, data‑driven performance leader who wants to scale one of the most impactful personal brands in online business education—apply now.#J-18808-Ljbffr