Personal Brand Expert (Organic Growth Strategist)

<div><p>Full-Time | Remote | EST Hours<br/>Are you a brand visionary with extensive content marketing experience? We’re looking for an Organic Growth Strategist for our Personal Brand on Instagram. Think a combination of Matt Gray + Iman Gadzhi + Shelby Sapp. This is a hands‑on performance role — you’ll be mapping out the growth strategy, writing content, managing a small team, and optimizing the brand voice&image. Growth into Head of Organic Acquisition Systems role possible and welcomed. Whether building a new profile from scratch or improving an existing one. If you get excited by scaling a personal brand through core values&storytelling, this role is for you.</p><p>About Richard Yu: Richard turned a $500 digital product into an 8‑figure online education empire. Now, he teaches others how to do the same while documenting everything on Instagram and YouTube.<br/>YouTube: https://youtube.com/richardyu1<br/>Instagram: https://instagram.com/richardyuzee<br/>Secondary Instagram: https://www.instagram.com/richardyubiz/<br/>Our brand is impact‑driven, service‑oriented, and rapidly scaling. Your mission is to help turn a high‑growth personal brand into one of the most influential voices in business education.<br/>Your Core Role: Own and scale the organic Instagram funnel. You’re the engine behind building a strong brand that attracts raving fans while driving potential clients to our Instagram.</p><h3>Responsibilities</h3><ul><li>Map out a growth plan for our organic Instagram presence</li><li>Establish us as an authority to attract the right audience for the brand</li><li>Research competitors&do niche research to find what’s working</li><li>Strategize the brand across different organic platforms</li><li>Create high‑converting, nurturing, and storytelling content (carousels, stories, reels)</li><li>Collaborate and lead the content creation team</li><li>Repurpose content from our existing library of posts, clips, images, and B‑roll footage</li><li>Optimize and scale the funnel without being salesy</li><li>Track performance and improve KPIs</li></ul><h3>Compensation</h3><p>Base salary $5k-10k (plus Rev Share based on performance)</p><h3>Requirements</h3><p>You are a:</p><ul><li>Field athlete — you write, test, and launch content yourself</li><li>Direct response operator — you speak offer, funnel, and media fluently</li><li>Data‑obsessed optimizer — you track everything and act on it</li><li>Branding expert — you love building personal brands and positioning in the market</li><li>Feed‑native creative — you can write in Richard’s voice and hook the scroll</li><li>High‑energy leader — you set your own goals and push for big outcomes</li><li>Self‑starter — you don’t wait for permission, you execute daily</li></ul><h3>You’ve Done This If…</h3><ul><li>You’ve written dozens of posts that drove real growth of a personal brand</li><li>You’ve gained 100k+ followers for a personal brand in the info space</li><li>You’ve worked inside high‑ticket coaching or online education brands</li><li>You’ve operated in a fast‑paced sales environment that expects results</li><li>You have experience in managing a large‑follower Instagram page (TikTok/YouTube/LinkedIn experience is a plus)</li></ul><h3>This Role Is NOT for You</h3><ul><li>You only wrote a few posts but never actually saw results</li><li>You want to “manage” without writing copy yourself</li><li>You need someone to set your goals or micromanage you</li><li>You’ve never worked in a high‑velocity, performance‑driven environment</li></ul><p>Ready to Build Something Big? If you’re a creative, data‑driven performance leader who wants to scale one of the most impactful personal brands in online business education—apply now.</p></div>#J-18808-Ljbffr