Regional Brand Manager

Location: Dubai United Arab EmiratesIndustry: Technology / Artificial Intelligence / Consumer ElectronicsReports To: Senior Brand Manager Middle East RegionSalary (tax-free): AED per yearAbout the RoleOur client is seeking a Brand Manager to lead and execute regional brand strategy across the Middle East and North Africa region. The role will be responsible for developing and implementing localised B2B and B2C brand initiatives strengthening market visibility and enhancing brand awareness across digital and offline channels. This position requires strong cross-cultural coordination, data‑driven decision‑making and hands‑on execution within the technology sector.Key ResponsibilitiesDevelop and implement regional B2B and B2C brand strategies aligned with global positioning.Plan and execute exhibitions, industry summits, partner events and brand activations across the MENA region.Lead content strategy including press releases, advertising copy and regional social media operations.Manage relationships with regional media industry publications and digital platforms to strengthen brand exposure.Optimise brand performance using traffic analysis, exposure metrics and reputation tracking tools.Coordinate cross‑functionally with headquarters, regional teams, media partners and KOLs to ensure strategic consistency.Strengthen LinkedIn, Facebook and official website visibility within the Middle Eastern market.Balance short‑term market penetration initiatives with long‑term brand positioning objectives.Candidate RequirementsMinimum 5 years experience in brand management or media industry within the MENA region.Bachelor’s degree or above in Marketing, Communications, Business or related field.Fluency in Mandarin is mandatory; strong English communication skills required.Proven experience planning and executing exhibitions and industry events in the Middle East.Strong copywriting and localisation capabilities across digital and traditional media.Familiarity with Middle Eastern media channels, social media platforms and content distribution strategies.Ability to independently develop regional B2B and B2C brand plans.Willingness to travel across the Middle East and North Africa region.Exposure to consumer electronics or technology industries is an advantage.Benefits & CompensationCompetitive tax‑free annual salary of AED.Benefits in accordance with UAE Labour Law.Career development within a global AI‑driven technology organisation.#J-18808-Ljbffr