Senior Digital Marketing Specialist

Performance-driven Senior Digital Marketing Specialist with strong expertise in paid media and multi-brand growth within the GCC e-commerce market. Responsible for driving scalable revenue, optimizing ROAS, and leading full-funnel performance strategy.Lead full-funnel digital marketing strategy (Awareness → Conversion → Retention)Manage and optimize paid media campaigns across multiple brands and accountsAllocate and pace budgets efficiently to maximize ROASOversee bid strategy optimization (manual & automated)Execute A/B testing and creative performance analysisDevelop audience segmentation and advanced retargeting strategiesMonitor and optimize attribution models (Last-click, View-through, Multi-touch)Plan and execute seasonal campaigns (Ramadan, Saudi National Day, Year-End)Support new brand launches and scale successful performance frameworksCollaborate cross-functionally with CRM, content, and creative teamsExperience4–6+ years in digital performance marketingExperience managing multi-brand or multi-account portfoliosTechnical SkillsMeta Business Suite & Ads ManagerGoogle Ads (Search, Display, Shopping, YouTube)TikTok Ads Manager & Snapchat AdsDV360 (preferred)Pixel & conversion tracking setup and troubleshootingAdvanced Excel / Google Sheets for reporting & forecastingAnalytical & Strategic SkillsStrong understanding of ROAS, CPA, CAC, LTV & incrementalityCompetitive analysis & benchmarkingCross-channel thinking (Paid → WhatsApp, SMS, Email retention flows)Soft SkillsClear stakeholder communication & executive reportingAbility to manage brands at different maturity levelsProactive problem-solving and ownership mindset#J-18808-Ljbffr