Senior Director of Marketing and Communication

Company: Confidential GovernmentJob Title: Senior Director of Marketing and CommunicationStandardized Job Title: Marketing Director / Director, Marketing CommunicationsWorkplace Type: On-siteLocation: Riyadh, Saudi ArabiaEmployment Type: Full-timeSeniority Level: ExecutiveIndustry: Retail, Real Estate, Retail Apparel and FashionJob Function: Marketing, Corporate Communications, Brand ManagementSenior Director of Marketing and CommunicationPosition SummaryThe Senior Director of Marketing and Communication will lead the strategic development and execution of integrated marketing, brand, media, public relations, and corporate communication initiatives across the organization. The role is responsible for strengthening brand equity, enhancing public image, driving customer engagement, and ensuring consistent, high-impact communication aligned with organizational priorities and long-term objectives.This position requires a commercially minded and strategically driven leader with strong experience in brand stewardship, stakeholder communication, campaign management, digital transformation, and cross-functional collaboration. The successful candidate will oversee the end-to-end marketing and communications agenda, ensuring all initiatives support business growth, reputation management, and market positioning.Key ResponsibilitiesStrategic LeadershipDevelop and lead the overall marketing and communication strategy in alignment with the organization’s vision, objectives, and growth priorities.Build and maintain a strong, differentiated brand positioning across all channels and audiences.Advise executive leadership on brand strategy, communication priorities, public messaging, and market visibility.Translate business objectives into actionable marketing and communication plans with measurable outcomes.Brand ManagementLead the development, implementation, and governance of brand architecture, identity, tone of voice, and visual standards.Ensure consistency of brand representation across all internal and external touchpoints.Drive initiatives that strengthen brand equity, awareness, and stakeholder trust.Oversee brand campaigns, corporate identity projects, and reputation-building initiatives.Marketing Strategy and Campaign ManagementDirect the planning and execution of integrated marketing campaigns across traditional, digital, social, and experiential channels.Oversee audience segmentation, market positioning, and campaign optimization to maximize reach, engagement, and return on investment.Lead the annual marketing calendar and ensure effective prioritization of initiatives across business needs.Monitor market trends, customer behavior, and competitor activity to identify opportunities and inform strategic decision-making.Corporate Communication and Public RelationsLead internal and external communication strategies that support organizational messaging, leadership visibility, and stakeholder engagement.Oversee corporate announcements, executive communication, speeches, presentations, press materials, and key institutional messaging.Manage public relations efforts, media engagement, and communication planning for major events, launches, and strategic initiatives.Protect and enhance the organization’s reputation through proactive communication planning and disciplined message control.Digital and Content LeadershipOversee digital marketing strategies, including website content, social media, performance campaigns, email marketing, and online reputation management.Lead content strategy development to ensure compelling, relevant, and audience-specific messaging across platforms.Ensure effective use of analytics, digital tools, and customer insights to improve campaign performance and communication effectiveness.Champion innovation in digital engagement, content delivery, and brand storytelling.Stakeholder ManagementBuild strong working relationships with executive leadership, internal departments, external agencies, media partners, and other key stakeholders.Collaborate closely with commercial, leasing, operations, HR, and other relevant functions to ensure aligned messaging and coordinated execution.Act as a senior point of contact for high-profile communication matters and sensitive brand issues.Team Leadership and GovernanceLead, mentor, and develop a high-performing marketing and communications team.Establish clear performance expectations, governance standards, and operating models for internal teams and agency partners.Oversee marketing and communication budgets, procurement, and vendor performance to ensure cost-effective delivery and high-quality outcomes.Ensure compliance with internal policies, regulatory requirements, and approved brand and communication standards.Reputation and Crisis CommunicationDevelop communication protocols and response frameworks for issues management and crisis communication.Support leadership in handling sensitive public, media, or stakeholder matters with professionalism and strategic