Senior Performance Manager

<div><h3>Overview</h3><p>❤️ Meet your Dream Team Hi there! We’re Welcome Tomorrow — the digital marketing agency behind some of Africa’s most successful brands. Welcome Tomorrow was founded in 2021, starting from a simple observation: the world's most advanced growth marketing techniques are not localised for emerging markets. Online marketing is increasingly complex and competitive and there is too much fragmentation in the expertises required to build sustainable compounding growth. Today, very few partners have a 360 vision of the key components that contribute a business success. Bringing state-of-the-art performance marketing expertise, Welcome Tomorrow is on a mission to redefine what a trusted growth partner is in Emerging Markets, starting with Africa. We operate along 3 main pillars: Performance Marketing, Creative Studio, and Tracking&Analytics.</p><p>🍿Benefits: A human adventure in an ambitious and fast-growing company. Joining a team of top talents localising advanced growth marketing techniques for emerging markets. Embarking on a pleasant, stimulating and challenging environment. An attractive salary and a rewarding variable. The possibility to work on side projects benefitting Welcome Tomorrow. High flexibility in the organisation of your work, including remote work. Possibility of traveling overseas to meet clients and other team members.</p><p>🦄About us: We value diversity and always treat all employees and job applicants based on merit, qualifications, competence, and talent. We do not practice any discrimination based on race, religion, colour, national origin, gender, sexual orientation, age, marital status, veteran status, or disability. We are one of the fastest-growing companies in Africa, solving business challenges with marketing innovation. To know more about us, have a look at our values. Process: One-way Screening Interview (15-30 minutes); Technical Interview (with our Performance Lead - 45 mins); Strategic Leadership&Client Management (with our Head of Growth - 45 mins); Final Interview (with our CEO - 45 mins).</p><h3>Role Description</h3><p>We are looking for a highly technical, client-facing Senior Performance Manager who understands growth as a holistic discipline: not just media buying, but the full ecosystem of paid&organic levers that drive measurable business outcomes. You will be the architect of multi-region paid media strategies across mobile app and web channels, the primary strategic adviser for large customers, and the internal mentor for our junior media buyers.</p><p>⚠️ Important: for this role, you MUST have extensive past experience working with mobile apps and master user acquisition and user retention for apps.</p><h3>Responsibilities</h3><ul><li>Act as trusted adviser to senior stakeholders (CMOs, CEOs) to drive account strategy across multiple regions.</li><li>Identify and leverage relevant pillars (paid media, organic media, retention strategies) to achieve specific business outcomes.</li><li>Distil core business goals into clear, actionable plans communicated to our clients.</li><li>Design and execute campaigns across mobile app and web, including emerging channels, programmatic, and local networks.</li><li>Optimise for high-value, deep-funnel events (in-app purchases, loan approvals, subscription renewals).</li><li>Lead reporting in QBRs, translating analytics into powerful business insights and strategic plans based on KPIs.</li><li>Enhance reporting templates and standardise reporting methodology across customers.</li><li>Manage cross-functional teams (analytics, paid media, SEO, creative) with accountability and blockers resolution.</li><li>Take full accountability for team execution and client results.</li><li>Upskill the Media Buying team by setting growth milestones and raising the team's capabilities.</li><li>Improve internal standards to upskill the team at scale.</li></ul><h3>Qualifications</h3><ul><li>3–5 years of advanced performance marketing experience with strong emphasis on mobile app growth and web-based acquisition, including full-funnel optimisation (awareness to retention).</li><li>Advanced measurement expertise (AppsFlyer, Adjust, Firebase, Meta SDK) with ability to prove deep-funnel ROI; expert-level Google Tag Manager/GA4 to diagnose web tracking issues.</li><li>Expert-level implementation and optimisation across major platforms (Google Ads, Meta, TikTok, programmatic networks such as SA360 and DV360, local channels).</li><li>Analytics fluency with ability to analyse performance data, produce insights, reports, and actionable roadmaps involving multiple teams.</li><li>Regional expertise scaling accounts across diverse African countries with understanding of local compliance, connectivity, and consumer behaviour.</li><li>Full project management capacity with relentless follow-through and excellent organisation.</li><li>Problem-solving mindset; ability to navigate blockers and coordinate multiple stakeholders to drive project success