Senior Product Marketing Lead — Credit Card Portfolio

The Marketing Product Senior Analyst is an intermediate level position responsible for the development of product plans, strategies and tactics in coordination with the Product Management team.The overall objective of this role is to coordinate the promotion of products to develop new markets, increase share of market and obtain competitive position.Responsibilities:Partner with Marketing Product Managers in monitoring strategic marketing programs, strategic program roadmaps, program development, program/product launches, and program marketing to gain maximum benefit from each program/product and deliver on client value propositionsDeploy profitable marketing strategies, implement key growth initiatives, and maintain current market intelligence on overall industry verticals and competitorsDevelop plans and ensure successful execution against functional strategies for a business or product requiring coordination and integration across teams/business units, as well as construct and ensure successful execution marketing plan that spans product, brand, acquisition, customer, and retention to improve performance, brand preference, and client engagementUtilize specialty knowledge to review, analyze, and develop beyond existing solutions, as well as develop and communicate a business plan on marketplace approachContribute to day-to-day product marketing for core products including program delivery, client experience, and client communications strategy, as well as provide input into project plans and program affecting job family/function within a region/businessImplement client value propositions, positioning, segmentation, pricing, targeting, channel strategies, and competitive differentiation to achieve preferred status as a partner to Citi clientsCollect client and competitor market research, develop a product innovation roadmap and assist Marketing Product Managers in overseeing all aspects of program life cycle management including market demands, technology trends, and competitive fieldAppropriately assess risk when business decisions are made, demonstrating particular consideration for the firm's reputation and safeguarding Citigroup, its clients and assets, by driving compliance with applicable laws, rules and regulations, adhering to Policy, applying sound ethical judgment regarding personal behavior, conduct and business practices, and escalating, managing and reporting control issues with transparency.Qualifications:5-8 years of relevant experienceWorking knowledge of the businessAbility to work with internal/external partners to deliver consumer facing solutionsAbility to apply client mindset to shape solutionsAbility to collaborate and partner with cross-functional teams as well as influenceDemonstrated product/program management and marketingConsistently demonstrates clear and concise written and verbal communicationBusiness acumen with ability to review alternate courses of action and comprehend trade off decisionsEducation:Bachelor’s degree/University degree or equivalent experience------------------------------------------------------Job Family Group:Product Management and Development------------------------------------------------------Job Family:Product Management------------------------------------------------------Time Type:Full time------------------------------------------------------Most Relevant SkillsPlease see the requirements listed above.------------------------------------------------------Other Relevant SkillsFor complementary skills, please see above and/or contact the recruiter.------------------------------------------------------Citi is an equal opportunity employer, and qualified candidates will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other characteristic protected by law.If you are a person with a disability and need a reasonable accommodation to use our search tools and/or apply for a career opportunity review Accessibility at Citi.View Citi’s EEO Policy Statement and the Know Your Rights poster.#J-18808-Ljbffr