SEO / SEM Senior Specialist (Remote)

<div><p>We are looking for an SEO/SEMexpert to manage all pay-per-click (PPC) marketing activities and search engine optimization.</p><p>The SEO / SEM Specialist will manage all paid search campaigns on Google, as well as other search and display marketing engines, in addition, to manage the SEO works onsite and offsite. A successful SEO / SEM Specialist will effectively manage the paid search budget and work with the Marketing team in order to maximize ROI, drive traffic, and customers organically and paid.</p><p>The SEO / SEM Specialist usually covers a wide variety of duties such as web marketing, web analytics, content strategy planning, link building, and keyword strategy.</p><ul><li>Plan, develop and implement our SEO strategy</li><li>Work towards organic search optimization and ROI maximization</li><li>Regularly perform thorough keywords research</li><li>Identify key SEO KPIs</li><li>Monitor redirects, click rate, bounce rate, and other KPIs</li><li>Prepare and present reports regularly</li><li>Identify our buyer persona to better target identified audiences</li><li>Identify problems and deficiencies and implement solutions in a timely manner</li><li>Suggest improvements for process and productivity optimization</li><li>Work with web developers and marketing teams to properly implement SEO best practices</li><li>Stay up to date with the latest SEO and digital marketing latest trends and best practices</li><li>Executing tests, collecting and analyzing data, and identifying trends, and insights in order to achieve maximum ROI in paid search campaigns.</li><li>Tracking, reporting, and analyzing website analytics, pay-per-click (PPC) initiatives, and campaigns.</li><li>Managing campaign expenses, staying on budget, estimating monthly costs, and reconciling discrepancies.</li><li>Optimize copy and landing pages for paid search engine marketing campaigns.</li><li>Perform ongoing paid keyword discovery, expansion, and optimization.</li><li>Research and analyze competitor advertising links.</li></ul></div>#J-18808-Ljbffr