Trade Marketing Manager

As one of Turkey’s brave and innovative companies, Şölen carries out its activities to create added value for the society in which it was born through strong investments in our country and the employment it provides. With more than 35 years of experience, Şölen offers a rich product portfolio in the categories of snacks, children’s products, gifts, and treats, focusing on food safety, hygiene, and quality. The company operates with two production facilities in Gaziantep and Istanbul, equipped with high technology and compliant with Industry 4.0 standards. Şölen has an annual production capacity of 330,000 tons and more than 3,000 employees.With its innovative vision and high-quality products, Şölen has attracted attention with globally recognized and award-winning brands such as Biscolata, Ozmo, Milango, Boombastic, Luppo, Nutymax, Papita, Chocodans and Greta.Şölen exports over 200 different products to more than 120 countries, from the USA to Belgium, Japan to the Maldives. Şölen collaborates with global retail chains such as Walmart, Walgreens, Dollar General, Aldi, Lidl, Dollar Tree, and Dollarama. In line with its globalization strategy, it has regional offices in Dubai, Algeria, Azerbaijan, the USA, Saudi Arabia, Germany, and the UK, as well as regional directorates in the Levant region, Canada, China, and Latin America.We are looking for a Trade Marketing Manager. This position will directly report to the General Manager.Qualifications We Are Looking For in This RoleFluent in English and Arabic.Bachelor’s degree in Marketing, Business Administration, or a related field,Demonstrated experience in trade marketing within the FMCG sector or closely related environment,Strong commercial know-how with understanding of retail channel dynamics, shopper behavior, and category insights,Proven ability to translate strategic objectives into effective trade activation plans,Excellent analytical skills with the ability to derive insights from data and translate them into action,Solid communication, collaboration, and stakeholder management skills.Duties and ResponsibilitiesCreating, refining and implementing trade marketing plans that support company’s commercial targets, maximizing retail presence and execution across key channels,Planning and managing trade initiatives, communication plans, and retail activations that support brand and sales objectives, ensuring consistent execution at point-of-sale,Working collaboratively with other teams to ensure that trade activities align with broader business plans and are effectively executed in market,Defining and monitoring execution standards (e.g., visibility, communications, merchandising plans) to ensure high-quality implementation across customer segments,Assisting in management of trade marketing budgets, optimizing spending to achieve the highest ROI and leverage commercial opportunities effectively,Analyzing market trends, shopper behavior, and competitor activities to inform trade strategies and recommend enhancements,Building and maintaining strong relationships with key internal and external stakeholders, including retail partners and agencies, to support trade execution and collaborative initiatives.Our ValuesWe Are Passionate About SuccessWe are dedicated to our work for achieving visible, remarkable, and exceptional results. We commit with both our minds and hearts, enjoy the journey, and remain focused on outcomes. We proudly celebrate the successful results we have created with all our stakeholders.We Make a DifferenceWe take moderate risks with courage and don’t hesitate to make mistakes. We make a difference in every work we do and add value to society, our consumers, business partners, and employees. We proudly present our superior-quality products to the world and reward our consumers.We Stay Committed to Our ValuesWe act openly, sincerely, honestly, and fairly toward each other, our business partners, and our consumers. We respect the values inherited from the past. We prioritize the reputation of every individual in our value chain and make our decisions with a sense of responsibility toward them.At Şölen, we conduct our recruitment processes in a fair and inclusive manner. We do not allow any prejudice or discrimination based on language, religion, ethnicity, race, age, or gender. All our evaluations are carried out based on job fit, objective and measurable criteria, and competency-based interviews.For more information regarding the processing of your personal data, please see our Privacy Policy and Clarification Text for Employee Candidate: https://www.solen.com.tr/gizlilik.#J-18808-Ljbffr