Executive - Brand Strategy & Creative

About GMGGMG is a global well‑being company retailing, distributing and manufacturing a portfolio of leading international and home‑grown brands across sport, food and health sectors. Its vision is to inspire people to win in ways that make the world better. Today, GMG’s investments span across four key verticals: GMG Sports, GMG Food, GMG Health, and GMG Consumer Goods. Under the ownership and management of the Baker family, it has become a leading global company, affiliated with the world’s most successful and respected brands in the well‑being sector. Working across the Middle East, North Africa and Asia, GMG has introduced more than 120 brands into its markets.About The RoleBrand Development & Identity BuildingSupport the creation of new brands and sub‑brands from concept to launch.Assist in defining brand positioning, purpose, personality, and tone of voice.Contribute to the development of brand architecture and identity foundations.Ensure strategic clarity is translated into consistent brand expression.Brand Storytelling & Narrative CreationTranslate strategic direction into brand stories, manifestos, and messaging frameworks.Support brand launch storytelling and campaign narratives.Develop messaging pillars aligned to brand positioning.Ensure storytelling consistency across decks and brand materials.Creative Ideation & Concept DevelopmentContribute to ideation for brand launches, campaigns, and collaborations.Develop mood boards, visual territories, and concept explorations.Support the translation of strategy into creative platforms.Support the development of full brand books, including brand story & manifesto, tone of voice, visual identity systems, messaging frameworks, brand application guidelines, ensure consistency of brand expression across all touchpoints.Build high‑quality keynote presentations for brand and strategy initiatives.Translate complex thinking into visually compelling storytelling, support leadership decks, launch decks, and strategic narratives.Commercial & Business UnderstandingBuild foundational understanding of how brand strategy drives growth. Support product storytelling and category narratives.Assist in aligning brand positioning with consumer and market opportunities.Contribute to commercially relevant brand initiatives.Functional / Technical CompetenciesBrand & StrategyFoundational brand strategy understandingBrand positioning and architecture supportStorytelling and narrative developmentMessaging framework creationCreative & DesignVisual storytelling and brand expressionMoodboarding and concept developmentBrand identity systems understandingBrand book developmentPresentation & CommunicationAdvanced proficiency Keynote / PowerPoint skillsAdvance proficiency in Adobe Creative SuiteVisual slide design and storytelling flowDeck structuring and narrative buildingLeadership presentation standardsResearch & InsightsConsumer and cultural researchTrend scanning and visual benchmarkingCompetitive brand analysisCommercial AwarenessBasic understanding of brand‑business linkageProduct storytelling supportCategory and consumer alignment awarenessExperience & Skills6 years of experience in a brand strategy, marketing, advertising or research role within a brand, agency or consultancy environment.#J-18808-Ljbffr