Trade Development Executive

OBJECTIVE/ PURPOSE OF THE JOBThe Trade Development Executive is responsible for driving excellence in in-store execution across General Trade (GT) channels, specifically focusing on Impulse, Petrol, and Small Self-Service (SSS) stores. The role excludes Modern Trade (MT) due to operational limitations and the existing capability of MT sales teams to perform quality audits independently.KEY RESPONSIBILITIESIn-Store Retail Audits (IR Audits):Conduct regular audits across all GT outlets to assess compliance and execution standards.Identify gaps in execution and follow up with corrective actions in coordination with the sales team.Execution Specialist:Drive and secure Share of Shelf (SOS) across key categories.Ensure strict adherence to planograms in-store.Work closely with sales teams to ensure NBL (Next Best Location) compliance.Oversee and ensure consistent implementation of PICOFS (Perfect In-Store Conditions for Success) across all GT stores.Checkout Zone Development:Lead the installation and measurement of customized checkout units.Drive the deployment strategy to ensure:100% checkout penetration in eligible stores.Creation of effective checkout hotspots to influence impulse purchases.Asset Management Expertise:Recommend the most suitable assets (e.g., chillers, freezers) for each store based on store profile and size.Ensure proper placement and visibility of assets for maximum impact.Maintain asset effectiveness by:Ensuring cleanliness and functionality.Monitoring for misuse and preventing damage.Retail Intelligence & Market Insights:Be the first point of contact for identifying new store openings within the territory.Monitor and report on competitor activity, including promotions, displays, and new product placements.Provide actionable insights to the sales and category teams for strategy alignment.About the CompanyALI BIN ALI#J-18808-Ljbffr